Old News of the Day–May 24-29

We may have mentioned this before, but at the NJ Digital Newspaper Project office, we find ourselves fascinated by old advertisements in NJ’s historical newspapers. Sometimes we see one and wonder, “Why that image for that product?” This advertisement for a bakery (we think it’s a bakery) from the May 24, 1923 Perth Amboy Evening News was one of those ads. We’re not sure what “Everything in but the water” refers to either. [Edited to add: Thanks to comments from Stephanie, below, we now know that Jiggtime sold mixes. To which you would add water! Somehow, that possibility never came to us.]

Advertisement for "Jiggtime" showing a Jack in the box figure dressed in Elizabethan collar and hat. 
Ad says "Jiggtime has a hundred possibilities for cakes, puddings, cookies, etc." and "Everything but the water."

Next, we were surprised to come across this image from the May 25, 1882 West-Jersey Pioneer. The machine the farmer is holding just looks so modern at first glance.

Add for a hand-held crop dusting device showing farmer in field with a crop dusting device slung over his shoulder, dusting the crops.

Finally, this ad for a saddlery shop from the May 29, 1889 Jersey City News caught our eyes.

Ad showing a saddlery shop apprentice working

4 comments for “Old News of the Day–May 24-29

  1. Stephanie
    May 29, 2020 at 2:14 pm

    Jiggtime isn’t a bakery, it’s a baking mix. Just add water. 🙂

    • Caryn Radick
      May 29, 2020 at 2:29 pm

      Thank you, Stephanie! That makes so much more sense! It didn’t occur to me at all that it wasn’t for a shop even though I was surprised there was no address in the ad. My Google search didn’t turn anything up for me. I still question the image, though!

  2. Stephanie
    May 29, 2020 at 2:31 pm

    The name is weird, so it might as well have a weird image I guess. A creepy jack-in-the-box would not make me want to buy the cake mix though.

    • Caryn Radick
      May 29, 2020 at 2:42 pm

      It makes me think something is going to pop out of my cake….

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