We may have mentioned this before, but at the NJ Digital Newspaper Project office, we find ourselves fascinated by old advertisements in NJ’s historical newspapers. Sometimes we see one and wonder, “Why that image for that product?” This advertisement for a bakery (we think it’s a bakery) from the May 24, 1923 Perth Amboy Evening News was one of those ads. We’re not sure what “Everything in but the water” refers to either. [Edited to add: Thanks to comments from Stephanie, below, we now know that Jiggtime sold mixes. To which you would add water! Somehow, that possibility never came to us.]
Next, we were surprised to come across this image from the May 25, 1882 West-Jersey Pioneer. The machine the farmer is holding just looks so modern at first glance.
Finally, this ad for a saddlery shop from the May 29, 1889 Jersey City News caught our eyes.