Report from Social Media Summit 2017

Video: Rutgers communications professionals discuss social media planning and how to best reach users.


The Libraries held our second Social Media Summit on July 20, 2017. The full-day event, hosted by the Social Media Task Force, was broken into several sessions and attended by over 25 of our colleagues.

During the introductory session, director of communications Jessica Pellien presented the work of the social media task force and reviewed the new social media guidelines, manual, and process for requesting a new social media account. This PowerPoint presentation is available below. Following this presentation, round-table discussions (15 minutes per topic – like speed dating but for social media topics) allowed the group to share ideas and experiences. Notes were taken at each table and are available below.

Following lunch, there were two more sessions:

  • A workshop/training on HootSuite presented by Dory Devlin of University Communications and Marketing
  • A panel of Rutgers University communicators, including Stefanie Charles, social media manager for all of Rutgers–Camden; Brice Hammack, marketing professional from Rutgers University Press; and Jennifer Valera,  marketing manager of  Rutgers University-New Brunswick, Division of Continuing Studies.

If you have any questions about the materials below or the Social Media Summit, please reach out to a member of the Social Media Task Force.

Social Media Summit Documents:

Social Media Documents

Jessica Pellien