Matthew Bridgeman and Sarah Jewell are leading the teams behind the new Facebook and Instagram pages representing the Rutgers Health Sciences Libraries. Matthew Bridgeman, an information and education librarian at Robert Wood Johnson, has both professional and personal experiences with Instagram. He began the Instagram account at Middlesex County College. In two years he grew the library’s presence and even had a post shared by the New York Public Library. The NYPL also has a great article on creating Instagram posts to be engaging called 20 Ways to Make People Fall in Love with your Instagram. He sees Instagram as a way to begin a discussion with students and faculty with creative photography.
Sarah Jewell, an information and education librarian at the George F. Smith Library of the Health Sciences, primarily has experience doing social media for organizations outside the professional sphere. In the past, she has volunteered to do Facebook, Instagram, and WordPress work with writing and meditation-based organizations. “I see social media as a great vehicle for expressing passion about important work,” Sarah says. “When you express enthusiasm through this media, it is contagious, and it gets others excited about the work to be done.”
Some resources that Sarah uses to guide her social media efforts include the Rutgers Libraries Social Media Resources (which she helped create) and Young and Rossmann’s book titled Using Social Media to Build Library Communities. As the Rutgers Health Sciences Libraries staff is just getting the Facebook and Instagram accounts off the ground, she has been reaching out to her regular contacts to spread the word about the new way to communicate with the libraries. She was thrilled to see the Rutgers School of Public Health post on both Facebook and Instagram a promotion of the Rutgers Health Sciences Libraries pages.
The primary goals of the Facebook and Instagram accounts are to promote library resources, services, and events to the Rutgers University community and to engage with the students, faculty, and staff of the seven schools under RBHS. The new Rutgers Health Sciences Libraries Facebook and Instagram accounts are off to a running start. The accounts’ plans are to keep a constant scheduled flow of content celebrating the students, faculty, and libraries from the schools of Rutgers Biomedical and Health Sciences. If you have not already followed them, connect with them now as they begin this adventure.
Matthew Bridgeman and Sarah Jewell